1. Don’t leave it until the last minute or you’ll end up panicking, paying more than you expected and not choosing wisely.
2. Think about the person before you shop. It seems obvious but so many shoppers buy lots of gifts in sales and on holiday then think about who they will suit. That’s probably why I have piles of unused photo frames and key rings!
3. It’s not the price, it’s the present. If you intend to spend up to £50 but you see the perfect gift for £30 then it’s a win, win situation. So many buyers worry that they have spent more on one person than the other. The receiver will be delighted if you have chosen something gorgeous, whatever the cost.
4. Take a tip from other European countries. Gifts will look spectacular neatly wrapped in good quality gift wrap.
5. If the gift is for an individual rather than a family, make it personal. No one wants a frying pan for their birthday…unless they ask for one of course!